February 3, 2025

How to choose the perfect Valentine’s day fragrance

Despite supermarkets and florists importing hundreds of out-of-season red Roses each Valentine’s Day, these bouquets are often met with a lukewarm response. Especially when your loved one buries their nose in the bouquet only to discover the Roses have no fragrance! Fragrance ignites the olfactory system and has the ability to bring back treasured memories or set the scene for creating new ones. Here we’ll guide you through how to choose a Valentine’s Day gift that’s sure to delight. 


Create a Personal Link

Do you and your partner share a memory of a special holiday or meal? Or does your loved one have a favourite place, flower or tipple? Linking a fragrance to a romantic shared memory can show that you’ve noticed and listened. Our Summer Rising fragrance has its roots in Cornwall; Rhubarb Rhubarb! uses ingredients from Yorkshire; Whisky & Water’s inspiration comes from Scotland. If your partner loves tea, then take a look at our Tea Rose collection, inspired by an elegant afternoon tea in one of London’s grand hotels. Or if they’re happiest in the garden, then The Greenhouse could be the fragrance for them. 


Shop Small

Choosing a Valentine’s Day present from a small independent British brand means you can be sure your gift has been made and packaged with care. For each of our fragrance collections, we champion small, artisan British makers, growers and conservationists to hand-craft unique natural extracts. We source Willow Bark for our Willow Song collection from Suffolk, scented heritage British Roses for our Tea Rose collection from a sustainable farm in the South Downs and organically grown heritage Beetroot from the Welsh valleys for our Fireside collection. 


A Gift that Cares

It’s also important to choose a Valentine’s Day fragrance that reflects your loved one’s values. Are they vegan or do they prefer natural products? Our collection is made from natural ingredients and accredited by the Vegan Society. You can find out more here. (link to Vegan society blog).

Each of our Valentine’s Day gifts is hand-wrapped to order by our small but dedicated team in our own Cheshire factory. Gift-wrapping is complimentary and we can add a personal note with your order.

Click here for inspiration on what to write in your Valentine’s Day card.

Click here to discover our Valentine’s Day collection. If you’d like help and guidance in choosing the perfect gift, you can get in touch with our friendly customer services team here. 

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